b3long combines deep real estate development experience with brand, network, and creative expertise to deliver factory-enabled, eco-forward real estate across the country and beyond. We are currently active in six markets: Houston, Prentiss, Atlanta, Macon, Las Vegas, and Negril, Jamaica, each one proof that sustainable, community-centered development can also be attainable development.
Leadership Team
The people setting the direction of b3long.
LJ McGowan
Chief Executive Officer
LJ McGowan brings over 20 years of experience in real estate development and project management to b3long. As CEO, LJ sets the strategic direction of the company, oversees all operations, and ensures b3long’s mission and vision are realized, with a track record built on innovation, sustainable practice, and strong community relationships.
Aaron Mayberry
President
Aaron Mayberry serves as President of b3long, working alongside the CEO to set strategic direction and oversee execution across the active project portfolio. (Full bio to be finalized.)
Justin Johnson
Chief Networking Officer
Justin Johnson leads b3long’s partnership, industry relationship, and strategic alliance efforts, building and maintaining the network of suppliers, brokers, community organizations, and institutional partners that support b3long’s multi-market portfolio.
Andre Shells
Chief Creative Officer
Andre Shells oversees brand identity, creative direction, and design across b3long’s projects and communications. (Full bio to be finalized.)
Four Divisions
Every part of b3long supports the path from discovery to ownership.
Land Development
Site acquisition, entitlement, and the modular and container construction work at the core of every project.
Brokerage
Real estate sales and transaction services connecting buyers to available modular and container inventory, and supporting resale and investor exit transactions.
Community
The membership, education, and connection layer linking buyers and residents to the rest of b3long’s services, from first inquiry through move-in and beyond.
Financial Wellness
Financial solutions and credit-building services (including Credit Repair) that support the path to ownership.
Where We Build
Houston, Prentiss, Atlanta, Macon, Las Vegas, and Negril, Jamaica. Houston anchors the portfolio, with Gulf Coast-resilient design built for wind, flood, humidity, and insurance realities. Negril extends the same principles of sustainable design and modular efficiency into a high-amenity Caribbean setting.
Built Around One Standard
b3long is a modular development company built around one standard: the best homes in the industry, full stop. Not the best "for a modular home." The best. We build for anyone who wants a beautiful, sustainable home and a real path to owning it, and every project has to prove that modular construction is the smart choice, not the compromise choice.
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Find Your Community with b3long
Six markets. One network. Every connection moves in two directions.
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